Why Email Marketing ?

Email Marketing

Is Email Marketing still relevant in the present digital environment ?

In short the answer is yes. It is one of the oldest form of Marketing. It brings an effective way of engaging with our targeted audience and drive sustainable traffic.

My top 5 reasons why email marketing still prevails :

1. It is cost effective since it is not required to run expensive ads

2. It has a higher ROI

3. It has a larger reach

4. It allows individual to add a personal touch

5. It saves time

Now let see the sales funnel for Email Marketing

Email Campaign Sales Funnel

Few of the matrix that we should bear in mind

1. CTR ( Click through rate )

It is the percentage of number of clicks by number of delivered email.

How to calculate :  ( Number of clicks / Number of delivered email ) * 100

2. Open Rate

It is the percentage of number of email open to the difference of email sent to email bounced.

How to calculate : [Number of email opened / ( Number of email sent - Number of email bounced )] * 100

3. Response Rate

It is the percentage of number of action taken to number of email delivered

How to calculate : ( Number of action taken / Number of email delivered ) * 100

Couple of things to be mindful of

1. To write an optimize subject line

2. To write an optimize email content

My list of top 10 email campaigns

1. Welcome Email

2. Promotional Campaign Email

3. Newsletter Email

4. Cart Abandonment Campaign Email

5. Re-engagement campaign Email

6. New product Email

7. Survey Email

8. Connect-Via-Social Campaign Email

9. Confirmation Email

10. Thank You Email

Different email marketing tools

1. mailchimp

2. Constant Contact

3. Mailjet

4. AWeber

5. Drip

6. SendinBlue

You can also check  : Search Engine Optimization

Hope you enjoy the read. Fell free to comment 😊😊😊