SEO ( search engine optimization organic ). All you need to know.

Search Engine Optimization

This is all you need to know about the basic of SEO

SEO is probably the most important topic under Digital Marketing. This is also know as Organic search (Check tool Similar Web from where you get to know about traffic source and many more) which means you are able to rank your website without any ads. It is the practice of increasing your organic search. There are lots of SEO tools available. Few of my best TOP SEO tools are listed here. You would be able to extract loads of juice even with the free version of few of this tools.

Now the next question which comes to mind is why SEO ?

Suppose you have a restaurant and if any one wants to order a burger, your restaurant would probably not come in the search page. This is because you have not optimize your web-page the best way Google understands.

Below are the reasons your web-page will probable not feature in the top

1. Irrelevant Keywords
2. Bad link building
3. Website loads slowly
4. Bad user experience on the website
5. Strong competition : Check the awesome tool to know more about your competitor Similar Web

Ways to increase our Organic search

1. Using relevant keywords :
   # Tools to help with  keyword research are Uber Suggest  and Key word shitter . 
   # The best tools to search relevant keyword is from Google Keyword Planner or the extension name Key Words Everywhere . 
2. Suitable Title tags : Should be around 50 words
3. Suitable Header tags : The header should be properly structure so that readers does not get confused. Header hierarchy is from H1 to H6. But we should use H1 for the main header.
4. Suitable Meta Description : Approximately 150 words
5. Checking Site speed on both desktop and mobile : For desktop, please check the speed with Google PageSpeed Insights.  And for mobile , please check Google Mobile Friendly Test
6. Increasing back-links

How does Google rank our website

1. Crawling : This is also know as Discovery where in Google is able to search your website and then list it in the searches. This is done by the bots which runs periodically from time to time. You can also manually do this with Google Search Console.
2. Indexing : This is know as Relevance. This can be achieved based on the  proper used of keywords.
3. Ranking : This can be achieved based on the number of high value backlinks that are linking back to our website.

Types of SEO

These are of 2 types

1. On Page SEO
2. Off Page SEO

Types of SEO

On Page SEO

This is where an user will have the control.

1. Keywords
2. Title tags
3. Meta description
4. URL
5. Header Tags
6. Internal Linking
7. Site maps

Off Page SEO

This is the process of linking or promoting our website using using link building. This improves your website recognition, authenticity and credibility.

Few benefits

1. Increasing traffic
2. High Authority : To know the authority , you can use MOZ Seo Extension . You can use the free version of the tool, simply login to the Site. 
3. Higher page ranking
4. Increasing brand awareness

Dos and Do not

Bonus 😊

Bonus 1 : We should always have a high quality content which is intrigued , interesting and relevant. This can be achieved if we spend some time on our competitor website.

Bonus 2 : Increasing out site engagement through social media like Facebook, twitter, LinkedIn, Quora etc

Bonus 3 : Collaborate with other blogger